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Online research communities are increasingly favoured by major consumer and b2b players.

  • They provide a ‘standing’ panel ready and willing to undertake research activities at a moment’s notice.
  • They allow extremely fast turnaround for qualitative and quantitative research.
  • They promote brand loyalty.

Unlike traditional panels, which are wide-ranging and temporary, online communities allow dialogue between like-minded customers, and promote a continual dialogue between consumers and the company.

Check It Out Research is expert in the use of the EFS+ system provided by Questback to build online research communities.