Online research communities are increasingly favoured by major consumer and b2b players.
- They provide a ‘standing’ panel ready and willing to undertake research activities at a moment’s notice.
- They allow extremely fast turnaround for qualitative and quantitative research.
- They promote brand loyalty.
Unlike traditional panels, which are wide-ranging and temporary, online communities allow dialogue between like-minded customers, and promote a continual dialogue between consumers and the company.
Check It Out Research is expert in the use of the EFS+ system provided by Questback to build online research communities.